Carl Sanders

 ( 1925 Births ) 

Sanders was a fiscal conservative. Most of his budgeting focus was directed at public education. His administration's 1963 budget recommendation to the General Assembly devoted 56 percent of expenditures to education. At the governor's request, the legislature created the Governor's Commission to Improve Education, with 25 members appointed by the governor. The body included the first black people appointed to a state commission since the Reconstruction era. Equipped with the commission's recommendations, the following year he stated that Georgia's education system was a "modern crisis" and called for a $30 million increase in taxes to improve schools. This included a 50 cent increase on the tax per gallon on liquor, a 12 cent increase on the tax per case of beer, 1% increase in the corporate income tax, and the elimination of the vendors' commission on collection of the general sales tax. He further requested that the State Board of Education be empowered to establish minimum standards and that $100 million in bonds be issued to fund new educational institution construction. The General Assembly incorporated his suggestions with minimal alterations. Over the course of his tenure, schoolteacher and university faculty salaries were raised, 10,000 additional teachers were hired, a record number of new schools were built, new and vocational schools were created, and a Governor's Honors Program was established.

Sanders asked the legislature to appropriate funds for airport construction to attract industry to outlying communities. As a result, 33 new community airports were established in Georgia between 1965 and 1966. Georgia's economy performed well during his tenure, and the state had a budget surplus when he left office.

While serving as governor, Sanders supported an attempt by the General Assembly to draft a new state constitution in 1963. The proposed document was prevented from being scheduled for a referendum necessary to ratify it by a United States district court, which ruled that since the legislators who had created the constitution were from malapportioned districts, their work was invalid. Sanders was deeply disappointed by the ruling. The decision was later reversed by the United States Supreme Court, but by then there was not sufficient political will to revamp the constitution. On February 17, 1964, the Supreme Court ruled in Wesberry v. Sanders that Georgia had to redraw its congressional districts to comply with the principle of one man, one vote. The General Assembly had only four days to respond before its session was scheduled for adjournment, but Sanders urged it to redraw the districts. The legislators struggled with the process, and after his own floor leader had resigned the revisions to failure, Sanders visited the House floor on February 21 to encourage the body to keep working. Despite the vocal dissatisfaction of some legislators, a revised districting plan was ultimately passed.

In 1964 Sanders appointed a biracial delegation to represent Georgia at the 1964 Democratic National Convention, the first time that black people were represented on the delegation. Sanders explained, "This is not a social club. This is purely a political organization, based on the fact that every voter should be represented."

Under the term limit law then in effect, Sanders was ineligible to run for re-election in 1966. In the general election campaign that year, he endorsed Democratic nominee Lester Maddox, a segregationist, as his successor though the two had disagreed on many issues. At the Democratic State Convention in Macon on October 15, 1966, Sanders told the delegates: "A man should be loyal to his country, his family, to his God and to his political party—and don't you ever forget it." In his speech, Sanders likened Maddox's Republican opponent, U.S. Representative Howard Callaway, to the "arrogance of Richard Nixon, the chameleon ability of Ronald Reagan to switch rather than fight, and the callous concern for human needs that is a throwback to William McKinley, Harding, and Calvin Coolidge." Callaway criticized Sanders for mishandling the state budget surplus, a position which weakened the Republican among anti-Maddox moderate voters. Callaway led Maddox in the popular vote but failed to win a majority, and the Democratic-controlled Georgia General Assembly chose Maddox as governor. Sanders was succeeded by Maddox on January 10, 1967.

Carter attempted to portray himself as friendly to the "average man" and working-class voters, while portraying Sanders as out-of-touch and regularly referring to him as "Cufflink Carl". He also regularly claimed without basis that Sanders had used his time in office to enrich himself. Sanders ran with the slogan "Carl Sanders ought to be governor again," which appeared to some voters as arrogant. Furthermore, while his television advertisements showed him as a man of success while jogging, boating, and flying, Carter's ads focused on his farming background and suggested that Sanders was the candidate of the "big-money boys".

Carter's campaign anonymously distributed a photo of Sanders getting doused with a bottle of champagne by a black Atlanta Hawks basketball player celebrating a victory at a game. The photo communicated several potentially damaging messages about Sanders, including his wealth, an association with alcohol (which was disliked in teetotalist rural communities) and a personal connection with a black person. The Carter campaign also published anonymous "fact-sheets" which described Sanders as a staunch ally of controversial black legislator Julian Bond (the two actually disliked one another), noted his attendance at the funeral of civil rights activist Martin Luther King Jr., and attacked him for denying Wallace an official visit to the state. At the same time, the campaign set up a fictitious "Black Concern Committee" to draw black support away from Sanders by arguing that he had failed to honor promises to the black community during his gubernatorial tenure. Carter's campaign press secretary later described their efforts as a "nigger campaign".

In the September 9 Democratic primary, Carter led with 388,280 votes, while Sanders placed second with 301,179 votes, most of them from blacks or urbanites. With the contest moving to a runoff since no candidate had won an outright majority, Sanders began a series of attacks on Carter. At a press conference shortly after the first primary, he called Carter "a smiling hypocrite" and a staunch liberal. When Carter refused to debate him, Sanders hosted a televised debate with an empty chair, though the absent opponent brushed the event aside, quipping "Some folks said the chair was ahead." After Carter secured the endorsement of segregationist publisher Roy V. Harris, Sanders' campaign crafted a pamphlet which depicted Carter climbing into a bed with Harris. Sanders' workers also created another pamphlet showing a picture of dilapidated tenant housing on Carter's farm, captioned "Isn't it time someone spoke up for these people?" Carter denounced the literature as smear sheets and warned his campaign workers about their distribution. During the last few days of the campaign, Sanders' organization launched an intense effort to fly the pamphlets into far-flung areas of the state. Many were intercepted by Carter supporters posing as Sanders campaigners and destroyed.

In the runoff primary Carter won with 60 percent of the vote. Sanders received 93 percent of the black vote and the support of his erstwhile backers, but Carter won overwhelmingly in rural areas. He felt guilty about the tactics he had employed, and after his win he called Sanders to apologize for attacking his character. Carter was victorious in the subsequent general election, and was later elected President of the United States in 1976. Sanders remained bitter about the 1970 campaign, and later said of Carter, "He is not proud of that election, and he shouldn't be proud of it," though he also thought Carter made "more of a class distinction than a race distinction" in the campaign. He never pursued public office after his loss but remained an active fundraiser for Democratic candidates. He served as the finance chairman of the Georgia Democratic Party during George Busbee's gubernatorial tenure.